4B MOVEMENT

Campaign, Social Justice, Brand Identity
adobe photoshop icon adobe illustrator icon

The 4B Movement campaign aims to address the global issue of inequality and create a strong foundation for women. 4B is a #MeToo social media campaign and protest for women to reject men. The 2019 campaign took place on Twitter in Korea for women to share their experiences. This includes instances of inequality, revenge porn, feeling exposed and scared online and in person, and not feeling empowered to speak up about their feelings toward men. This campaign is to resurface 4B and make an impact on both men and women worldwide, sustaining a long-lasting movement until there is equality and the eradication of misogyny.

Photography of  fingers pointing at a woman with the 4B movement logo overlay on her face

Brand identity

The 4B logo is designed using simple shapes built together to create the 4B and form a simple, strong, and memorable icon. The colour red is used to convey strength and passion.

4B logo breakdown

Colour Palette

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Social Media Campaign

4B movement social media campaign instagram example
4b sign of abuse symbol poster
4B instagram users sharing their stories

Brand Expressions

4b branded braclets
4b keychain
4b branded sound alarms
4b sign of abuse symbol tote bag