MOGU MOGU REDESIGN

Advertising, Rebrand, Packaging
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Mogu Mogu is a beloved Asian drink from Thailand offering an assortment of drinks featuring real fruit juice infused with chewy young coconut cubes. The term "Mogu" translates to "chew" in Japanese, reflecting the texture of the drink. Redesign the Mogu Mogu bottle to appeal to both younger and older audiences while emphasizing the drink's health and lifestyle benefits.

Mogu Mogu's strawberry drink bottle redesign

Old Package

The current Mogu Mogu drink package comes in two sizes: a pack of 6 smaller bottles or a larger one-litre bottle. Each bottle features a small, colourful illustration of the fruit flavour infused in the drink, like mango, lychee, or coconut. The bottles are intricately designed with transparent plastic, allowing customers to see the delicious fruit pieces suspended in the drink.

Eggo's magazine advetistment, Eggo's for on the go

Final Design

Eggo's magazine advetistment, Eggo's for on the go

The rebrand introduces a glass bottle for a more reliable and recyclable design, providing consumers with a luxurious feel and enhancing the perceived quality of the drink. The transparent glass allows customers to see the coconut jellies inside, creating an enticing visual appeal. Additionally, the packaging utilizes a wrap-around design to ensure that customers can easily view the coconut jelly. This redesign not only promotes environmental responsibility but also enhances the overall drinking experience. The design is fun and modern, appealing to young adults and children alike, making it more likely for them to choose the product.

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Eggo's magazine advetistment, Eggo's for on the go