This project is a redesign I did for a friend in 2020, before I officially joined the graphic design program. I chose to revisit this project because the original design always stuck with me, especially since I follow them on social media, and I really wanted to rework it. The brand name, “Oda The Best,” is a playful nod to the mother, Oda, with the phrase “Oh da Best!” Known for bold dishes like birria tacos with Filipino twists and desserts like taho.
Oda Best
Revisiting this design before officially joining the program felt like a full-circle moment. It gave me the chance to reflect on how much I’ve grown, not only in my technical skills but also in how I approach design. The original version still lingers in my mind. It lacked creative freedom and, at the time, felt more like something I made just to finish, rather than something with meaning or purpose. I realized the design was too busy with two characters, and removing one could give the impression that the couple had divorced. To simplify the design, I decided to create a layout inspired by A&W, a brand I’ve always admired. Growing up close to the family allowed me to work with more people and focus on using fewer figures in the logo.
This time around, I approached the project with more intention. I focused on creating a story that felt personal and thoughtful, especially since it was for a family I’ve known since middle school. Being able to reshape the brand into something more meaningful for both them and me allowed me to reclaim my voice as a designer.
